★Free shipping on orders over ฿500·across Thailand·EST. 1995
Analog Life · Born for Sunshine · Est. 1995

Embracethe Sun,adventureUnbound.

Golden beach days, island escapes, and every outdoor adventure under the warmest sky. Tropical sun care from Thailand, the way summer's supposed to feel.

โอบรับแสงแดด ปลดปล่อยทุกการผจญภัย — ตั้งแต่ปี 1995

30+
Years on the beach
SPF 50
Broad spectrum UVA + UVB
14k
Stores nationwide
Aloha!
Sunshine
patong, '24
road trip.
just smile.
golden hr.
the drip.
KonaCoco
golden hour, always.
Analog Lifeborn for sunshineReal Life · Real Sunlive freelyRetro Fun · Modern Sunshine naturallySince 1995Analog Lifeborn for sunshineReal Life · Real Sunlive freelyRetro Fun · Modern Sunshine naturallySince 1995Analog Lifeborn for sunshineReal Life · Real Sunlive freelyRetro Fun · Modern Sunshine naturallySince 1995
01 / The Range

Glow first,
protect always,
soothe at sundown.

Built around how summer actually goes. The tan you remember, the protection that lets you stay out, and the cool-down that makes tomorrow even better.
the soul ★
CATEGORY · 01 — Brand Soul

Tanninga golden ritual

Coconut tanning oils and accelerators that deepen your color while keeping skin nourished. Caramel skin, sunset moods, the scent of every beach day you'll remember.

4 PRODUCTS · START ฿245
Enhance Your Glow
→
CATEGORY · 02

After sunthe cool down

Aloe and coconut aftersun lotions and gels. Recover overnight, wake up glowing.

2 PRODUCTS · START ฿245
Soothe After Sun
→
CATEGORY · 03

Sun blockthe enabler

High-performance sunblock from SPF 15 to SPF 50+. Stay out longer, worry less.

3 PRODUCTS · START ฿285
Protect Your Skin
→
02 / Loved on every beach

The bottles you keep
seeing in the sand.

Thirty summers of feedback, distilled into the products people come back for, beach after beach.
Tanningthe soul.0 bottles
Aftersunthe cool down.0 bottles
Sunblockthe enabler.0 bottles
Patong Beach · '24
30+
Summers strong
since '95
Our Story

Bottled in Thailand,
made for every
beach memory.

Born in Thailand in 1995, Hawaiian Style was created for people who live freely under the sun. From beach days and island escapes to everyday outdoor adventures, our formulas are made to protect, nourish, and enhance your natural glow.

01
Born for Sunshine
Made for beach days, road trips, and every carefree moment under the sun.
02
Reef Safe
Thoughtfully formulated with respect for the ocean and the places we love.
03
Trusted Under the Sun
Certified quality standards — GMP, ISO-certified manufacturing, and Thailand Trust Mark recognition.
Read the story
03 / Postcards from the beach

What people
write home about.

4.9
★★★★★
4,000+ reviews

Three decades of beach days, sun-warmed bottles, and people writing in to say thanks. Here are the latest postcards.

★ 5/5
07.24
★★★★★

"The smell alone is worth it. One bottle and I'm back on Patong in '02, board shorts and a sunburn."

Mali T.
Bangkok · Coconut Tanning Oil
★ 5/5
11.24
★★★★★

"Tried every fancy aftersun on the market. Always come back to this red cap. It just works."

Anchalee P.
Phuket · After Sun Lotion
★ 5/5
01.25
★★★★★

"SPF 50, doesn't pill under makeup, doesn't make my snorkel mask fog. My summer holiday in one bottle."

Siriporn K.
Koh Tao · Sunblock SPF 50
★ 5/5
03.25
★★★★★

"Bought it because of the bottle. Stayed because the tan is unreal. The glitter version is my new obsession."

June L.
Pattaya · Tanning Lotion · Glitter
04 / The Sun Day

One beach day,
five good bottles.

Tanning is the soul. Aftersun is the ritual. Sunblock is the enabler. Here's how Kona spends a day with the whole shelf.
018 AM
Suit up
Suit up
let's go.
Pack the bag. Grab the board. Coco’s already waiting.
0210 AM
Lay it on
Lay it on
golden ritual.
Coconut tanning oil for the glow. The brand soul, applied warm.
031 PM
Stay a while
Stay a while
stay golden.
Strip lounger, sunglasses down. Coco curls up.
043 PM
Cool off
Cool off
cannonball!
Into the lagoon. Out again. Repeat for the rest of the afternoon.
057 PM
Wind down
Wind down
the cool down.
After Sun lotion, sundown sky, no one in a hurry.
more where this came from →Visit Sun School
Hawaiian Style Beach Club · est. 1995

Join Kona
and Coco on
the beach.

Early access to new bottles, retro packaging drops, members-only beach meet-ups across Phuket, Krabi, and Koh Tao. Free to join. Free to leave whenever you head home.

15%
off your first bottleevery time, no codes to remember
VIP
invites to local meet-upsPhuket · Krabi · Koh Tao · Pattaya
★
early-access dropslimited retro reissues every summer
Join the ClubSee the perks
Kona hugging Coco
Kona & Coco
your beach besties.
Main + Sidekick · Brand Book §32–33
aloha,
friend!
05 / Where to Buy

Pick a bottle
anywhere you
already shop.

14,000+ stores across Thailand and six online stores across SEA. Whichever you walk into, the smell of summer's the same.
In Store · Thailand

On every
good shelf.

From the convenience store on the corner to the mall food hall — wherever you grab a cold drink, a bottle's nearby.

017-Eleven
02Tops
03Gourmet Market
04Foodland
05Lotus'scoming soon
06Paragon
07Emporium
08EmQuartier
09Emsphere
10MBK Center
11Central
12Terminal 21
13Local Drug Stores

วางจำหน่ายในร้านค้าและซูเปอร์มาร์เก็ตชั้นนำทั่วประเทศ

Online · Worldwide

Tap, tap,
aloha.

Six official online stores across Southeast Asia. Same bottles, free shipping over thresholds, mascot stickers in every parcel.

★ On the shelf at
7-Eleven
Tops
Gourmet Market
Foodland
Lotus'scoming soon
Central
Siam Paragon
Emporium
EmQuartier
Emsphere
ICONSIAM
MBK Center
Terminal Asoke
Terminal Pattaya